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Scoops and smiles
Scoops & Smiles create bespoke desserts, gelato and sorbet for some of Melbourne's best restaurants, caterers and venues. More than a dessert supplier, they partner with chefs to create unforgettable dining experiences - one delicious plate at a time.
SERVICES
Brand Strategy
Brand Guidelines
AI Imagery
Plating Card Design
Website Design
YEAR
2025
Plating card design
Brand strategy
Crafting a brand worth saving room for
Scoops & Smiles had built an incredible reputation within the hospitality industry, but their brand wasn't telling the same story. The project began with a comprehensive brand strategy workshop, followed by brand guidelines sheet that established a clear visual direction and personality for the business.
From there, I created bespoke AI imagery to showcase their products in a way traditional photography couldn't, before designing a custom website that brought the new brand to life. The result is a brand that captures the quality, creativity and craftsmanship behind every dessert - and gives chefs and event planners a digital experience just as memorable as the products themselves.
A social strategy
to rise above.
We developed a strategy that frames MANN as an industry leader. With an emphasis on designed, shareable, educational content to build upon their brand recognition and social footprint.
Consistency across every touchpoint.
I developed a sleek, modern brand identity that complemented the new logo and brought consistency across print and digital touchpoints.
From property brochures and agent signage to social templates, internal documents, and a fully custom-designed and built website. Each asset was carefully crafted to reflect the polished, professional tone of voice that defines the Moxham brand.
The result? A cohesive, unified identity that positions Moxham as a contemporary leader in the commercial property space.
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