From big-agency Art Director
to freelance creative
hi - i'm selby
I run Bird and the Worm, a one-woman creative studio based in Melbourne. After years working on brands like Renault, Puma, Medibank, Priceline and BP at agencies like Ogilvy and Big Red, I left the ad world for more freedom, more variety - and to work with brands that like to have a bit of fun.
These days, I help businesses show up looking their best with branding, graphic design, social content, video, photography and AI imagery. Whether you're after a full visual overhaul or just need some scroll-stopping content, I bring big-agency polish with a one-on-one, collaborative feel.
I mostly work solo, but I do team up with developers, animators and other creatives when a project calls for it. Clients say I'm fast, easy to work with, and always deliver high-quality, beautifully designed work (I didn’t pay them to say that, promise).
Recent notable projects include a full-scale brand video for Australian Dairy Farmers Corporation - written, shot, edited and delivered in under two weeks. And an award-winning website redesign for The District Docklands.
If you're after creative that looks good and makes sense for your brand - you’re in the right place.

hi - i'm selby
From big-agency
Art Director
to freelance creative
Capabilities
At Bird and the Worm, we’re all about making your brand look ridiculously good. Whether you’re just getting started or running the show, we’ll help you find your style, sharpen your visuals, and show up looking like you mean business.
AI Image Creation
Animated Video Creation
Brand Asset Development
Brand Strategy
Brand Style-guide
Branded Collateral
Business Cards
Copywriting
Graphic Design
Integrated Campaigns
Logo Design
New Product Development
Photography
Social Video Content
Website Design
Website Development
Capabilities
At Bird and the Worm, we’re all about making your brand look ridiculously good. Whether you’re just getting started or running the show, we’ll help you find your style, sharpen your visuals, and show up looking like you mean business.
AI Image Creation
Animated Video Creation
Brand Asset Development
Brand Strategy
Brand Style-guide
Branded Collateral
Business Cards
Copywriting
Graphic Design
Integrated Campaigns
Logo Design
New Product Development
Photography
Social Video Content
Website Design
Website Development
What clients say
Don't just take my word for it.








