With ADFC’s core brand identity firmly established, the focus shifted to bringing the brand to life across every touchpoint. Over the years, I’ve partnered closely with the team to refresh internal and external documents, signage, supplier communications, event collateral, and content photography - ensuring the brand remained consistent, professional and fit for purpose.

To support farm recruitment and strengthen brand partnerships, I also storyboarded, scripted, filmed and edited a flagship brand video, capturing ten Victorian dairy farms in just two weeks. The result was a powerful piece of storytelling that helped elevate ADFC’s profile and played a role in securing new farms and a new partnership with Rokeby.